The Chinese car industry is on the move! It is growing at a pace never seen before. The main focus is on the gigantic home market. But, just as important as domestic success, the real proof will be in the export business – especially in Europe. “If you make it here – you will make it anywhere” said Lee Iaccoca in 1989 about the German car market at the comeback of Chrysler to Europe.
In order to support the Chinese Automotive Industry in its conquest of European markets, Demuth Corporate - a management consultancy and PRIME Research - a media and market research company- both specialized in the automotive industry, have organized the China-Europe Auto Symposium. It took place two days before the opening of the Beijing Auto Show 2008. Highly regarded experts from different areas with specific knowledge and experience in their fields of competence presented case studies and provide useful insights.
The symposium was held in English and Chinese.
The organizers are in the process of organising the second China-Europe Auto Symposium to took place in the first quarter of 2009 in Shanghai.