China-Europe Auto Symposium 2009

CEAS - chinese

>>>>Successful Market Entry into Europe
>>An Expert Forum for Chinese Automakers

Agenda

 

Day 1: Tuesday, September 22

 

19:00 - 19:30    Welcome Reception

 

19:30 Gala       Dinner with Dinner Speeches

 

Dong Yang, CAAM

Opening Keynote

 

Jack Perkowski, JFP Holdings

Determining Factors for Success in Entering New Markets “

 

 

Day 2: Wednesday, September 23

 

8:00 - 8:30         Welcome Reception

 

8:30 - 9:30         Opening Keynotes

 

Dr. Albrecht von der Heyden, German Consul General Shanghai

Welcome Address

 

Markus Burri, BASF Coatings

Challenges in the European Market and BASF Automotive Solutions”

 

Prof. Dr. Bernd Gottschalk, Chairman AutoValue

The Challenge to Conquer Europe – Strategies for Auto Manufacturers and Suppliers”

 

9:30 - 10:30       European Markets & Management Issues

 

Dr. Walter Friederichs, Russell Reynolds

"Success in Europe: Management Quality is Key’"

 

Thierry Dombreval, Former Toyota Europe

Sales and Distribution: Innovate – don’t Replicate”

 

10:30 - 11:00    Coffee Break

 

11:00 - 12:00     Legal Conditions & Car Financing

 

Dr. Joachim Pfeffer, Freshfields Bruckhaus Deringer

Entry into EU: Legal Framework and Challenges”

 

Peter Fuss, Ernst & Young

Automotive Financing - a Key to the Success of an European Dealer Organization”


12:00 - 12:30     Engineering & Technical Requirements

 

Dr. Georg Degen, BASF Future Business

Energy Management as a Chance for the Future”

 

12:30 - 13:30     European Consumers, Marketing & Branding

 

Dr. Rainer Mathes, PRIME Research

"Media Trends in the Automobile Industry - The Mode of Future Transportation”

 

Alexander Demuth, Demuth Corporate

Building your Car Brand is Building your Future Market”

 

13:30 - 14:30       Lunch

 

14:30 - 16:30       4 Parallel Group Sessions (to above subjects)

 

European Markets & Management Issues:

Dr. Walter Friederichs, Russell Reynolds; Thierry Dombreval, Former Toyota Europe

 

Legal Conditions & Car Financing:

Dr. Joachim Pfeffer, Freshfields Bruckhaus Deringer; Peter Fuss, Ernst & Young

 

Engineering & Technical Requirements:

Dr. Georg Degen, BASF Future Business

 

European Consumers, Marketing & Branding:

Dr. Rainer Mathes, PRIME Research; Alexander Demuth, Demuth Corporate

 

16:30 - 17:00     Coffee Break

 

17:00 - 18:30     Reports from Group Sessions

 

18:30                Closing Remarks

Organizers:

Demuth Corporate

 

PRIME Research

 

Title Sponsor:

BASF - The Chemical Company

 

Co-Sponsor:

Russel Reynolds

 

Hessen Agentur

 

Cooperation Partner:

China Association of Auto Manufacturers - CAAM
china association of
automobil manufacturers

 

Exclusive Web Portal Partner:

auto.sohu.com


Media Partners:
Financial Times Chinese China Automotive Review China Contact Wirtschaftswoche
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