China-Europe Auto Symposium 2009

CEAS - chinese

>>>>Successful Market Entry into Europe
>>An Expert Forum for Chinese Automakers

Organizers


Demuth Corporate is a management consultancy, specialized in marketing, branding, advertising and public relations. Alexander Demuth, founder and chairman is experienced in having successfully introduced new car brands like Chrysler and Hyundai to the German market. He has more than 35 years experience in this industry. In the late Sixties he was a PR manager for the British Motor Corporation, in the Seventies he served 10 years as head of Public Relations for the Ford Motor Company in Germany.

Demuth Corporate offers strategic consulting, developing marketing, PR and advertising strategies. Demuth Corporate is associated with Grolman Result, a management consultancy specialized in brand positioning and strategy implementation.

PRIME Research is an international research group based in China (Shanghai), Europe (Mainz/Germany, Zurich/Switzerland, Oxford/UK), as well as in the U.S. (Ann Arbor). PRIME Research is specialized in the automotive industry and analyses market and media trends in more than 30 countries worldwide.

PRIME Research works for more than 100 global players and the most valuable brands of the world, helping to build up reputation, to increase brand values and to sharpen product images. Our mission is to provide consultancy to those clients who need strategic communication advices when positioning their products in overseas markets.

Organizers:

Demuth Corporate

 

PRIME Research

 

Title Sponsor:

BASF - The Chemical Company

 

Co-Sponsor:

Russel Reynolds

 

Hessen Agentur

 

Cooperation Partner:

China Association of Auto Manufacturers - CAAM
china association of
automobil manufacturers

 

Exclusive Web Portal Partner:

auto.sohu.com


Media Partners:
Financial Times Chinese China Automotive Review China Contact Wirtschaftswoche
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